I own four units. Three of them turn over without much trouble. The fourth one, the ground-floor two-bedroom that I always seem to rent to people with large dogs and a fondness for cooking, has cost me more vacant days than all the others combined. Not because of damage. Because of smell.
New prospective tenants would come in, look around, and I'd watch them try to decide whether to mention it. Most didn't. They'd send a polite "I'll think about it" message and I'd never hear from them again. One woman told me directly: "It smells like someone lived here for a long time." That was, technically, a compliment.
I tried repainting. I shampooed the carpets. I ran an ozone machine I rented from a hardware store for two days. The smell was better, briefly, then the summer heat came and it was back. Not all of it, but enough.